About Us
Hoop™ is a home grown idea turned product.
Hoop started in 2015 as a simple idea born from frustration with traditional compost collection methods. We wanted a solution that kept food waste alongside regular trash, just separated. After testing multiple prototypes, we developed and patented Hoop, a practical and space-saving alternative to countertop bins.
In 2016, the first production grade Hoop was delivered to customers who backed Hoop Compost through an Indiegogo crowdfunding campaign. Production continued through 2019 when, unfortunately, Covid-19 shifted priorities and sent Hoop into hibernation mode.
Fast-forward to 2025, and with the help of the team at Unlimit Ventures in San Diego, CA, a new and improved Hoop Compost 2.0 would be born and brought back to market. Now with metal construction, no loose parts, reinvented method for latching and securing bags, Hoop is ready to once again be the original and ultimate alternative to countertop compost bins.
Shaped by real-world use and feedback from family and friends, Hoop is designed to make composting effortless. We hope you find it as useful as we do.
Our Mission
To reduce household food waste by streamlining compost collection for all.
It's that simple.